Visible is a digital-only wireless service. I helped define their photography style, and the images that I sketched were used on social platforms, online ads, and more.
Visible’s brand identity was originally designed by Pentagram, and while at Madwell, I helped expand their visual language beyond basic graphic elements. Part of that expansion was developing colorful and playful lifestyle photography.
I came up with visual scenarios, and turned them into detailed storyboards. I worked closely with our photography partner L'Eloi to choose models, wardrobes, and set-pieces, and gave input during the shoots. These are a few of the images I helped create.
Photography: Productions L'Éloi Production: Andrea Buccilla Copywriting: Brian Naujelis, Charity Lombardo Design Leads: Jeff Gillette, Chris Church, Courtney Schopfer Design: Wake Coulter, Caroline Ganson, Armando Gian, Charlotte Ableman
My first large shoot was a social promo for Visible’s Party Pay, a program which brings down your wireless bill as you invite more people. We showcased the varieties of groups that could come together to save money.