I built the visual identity and design team at Blank Street Coffee during their fastest growth period, which saw them transform from a small Brooklyn startup to an international coffee brand.

Origins

Blank Street launched their first location in the summer of 2020 - a coffee cart nestled in a garden lot in Brooklyn, where neighbors could safely gather outdoors. The founders, Issam and Vinay, sought to create a coffee shop with the quality of Blue Bottle, but the convenience of Dunkin's.

I joined as their first full-time designer in the summer of 2021, as their mint-green carts and cups were beginning to multiply across New York. My challenge was to focus and flesh out their existing brand identity, while also meeting their rapidly expanding needs for retail, marketing, and digital collateral.

Retail

Blank Street's many store formats and seasonal ambitions required a flexible approach to retail collateral. My first step was to create a modular menu system, which could be swapped out piecemeal and arranged to fit different store layouts.