To spread awareness about a certain hotel’s allegations of misconduct and abuse, I worked with Unite Here! to create a visual language for their boycott that was used across signs, flyers, social content and press releases.

Long known as a symbol of old Hollywood and glits an dglamour, my job was not only to raise awareness about the union’s demands, but also affect the reputation of the hotel - turning its iconic synbosl against itself, and turning its very audience against it.