Wake Coulter
Wake Coulter
Pile of cloudmall magazines and safety cards

#Phonetopia was an interactive pop-up by Visible Mobile which converted a Denver warehouse into a giant smartphone. I designed reading materials for the final room, the Airplane Mode lounge.

Wake Coulter
Wake Coulter

Visible created #Phonetopia as an immersive experience to promote their affordable wireless service. After navigating through a labyrinth of phone-themed rooms, visitors reached the Airplane Mode Lounge, where they could relax, charge their phones, and browse the In-Flight reading materials.

The airplane mode lounge at Phonetopia

I designed the products and layout for CloudMall magazine, a gag catalogue offering an array of increasingly deranged and useless products, and a safety card which explained Visible's service in a tongue-in-cheek way. It was a fun chance to make ideas half-jokingly proposed in a late-night copy session come to life.

Cover of Cloudmall magazine
Excerpt from Cloudmall magazine featuring various outrageous products
Excerpt from Cloudmall magazine featuring various outrageous products
Excerpt from Cloudmall magazine featuring various outrageous products
Excerpt from Cloudmall magazine featuring various outrageous products
Excerpt from Cloudmall magazine featuring various outrageous products
Wake Coulter
Wake Coulter
Excerpt from safety card depicting a man entering a braced position
Wake Coulter
Excerpt from safety card depicting a woman adrift in the ocean
Excerpt from safety card depicting a woman jumping out of a plane
Flight attendant smiling at Phonetopia guests
Man reading Cloudmall magazine in Phonetopia's airplane mode lounge
Social post depicting a flight attendant in the airplane mode lounge of Phonetopia
Social post depicting a man reading Cloudmall magazine
Social post depicting a flight attendant reading Cloudmall magazine

2019

Editorial Design

#Phonetopia was an interactive pop-up by Visible Mobile which converted a Denver warehouse into a giant smartphone. I designed reading materials for the final room, the Airplane Mode lounge.

Cover of Cloudmall magazine
Product image featuring a boy pointing to a map of Europe covered in annotations
Product Image featuring a woman wearing a sweater that covers her entire face
Product image featuring a wiener dog wearing big sneakers
Product image featuring a novel entitled The Billionaire Cowboy's Seductive Parole Officer
Product image featuring a boy wearing a kayak as a backpack
Product image featuring a boy looking into a box full of snakes

Visible created #Phonetopia as an immersive experience to promote their affordable wireless service. After navigating through a labyrinth of phone-themed rooms, visitors reached the Airplane Mode Lounge, where they could relax, charge their phones, and browse the In-Flight reading materials.

Man reading Cloudmall magazine in Phonetopia's airplane mode lounge
The airplane mode lounge at Phonetopia
Flight attendant standing in Phonetopia's airplane mode lounge
Social post depicting a man reading Cloudmall magazine
Social post depicting a flight attendant reading Cloudmall magazine