Visible is a digital-only wireless service. In 2019, they converted a Denver warehouse into a giant smartphone for an interactive pop-up called #Phonetopia. I designed reading materials for the final room, the Airplane Mode lounge.

Visible created #Phonetopia as an immersive experience to promote their affordable wireless service. After navigating through a labyrinth of phone-themed rooms, visitors reached the Airplane Mode Lounge, where they could relax, charge their phones, and browse the In-Flight reading materials.

I created CloudMall magazine; a gag catalogue offering an array of increasingly deranged and useless products, and a phone service safety card which explained Visible's service in a tongue-in-cheek tone. It was a fun chance to push the limits of product design, and appropriate a sterile illustration style for something completely out of left-field.