Rebecca Black is more than a meme. The pop singer kicked off her Salvation Tour with 19 shows across North America and Europe, various festival headline slots and a summer as Katy Perry’s opening act. I designed props, visualizers and posters for the show.

The Salvation EP is Black's most experimental, infectiously catchy record to date. It's also a fierce rebuke to religious bigots who have tried to save her from her own desires. To translate this on stage, she wanted to refashion the aesthetics of Jesus billboards, pride protestors and street preachers to serve her own purposes. 

She opened the show with a countdown, which I depicted as a series of podunk roadside billboards. Her backup dancers then approached with protest signs featuring celebratory, snarky and self-referential messages that I worked with her to write and design. This vernacular style was used throughout the performance, in the props, stage visualizers, and even costumes.

To promote the latter half of the tour, which included her Lifetimes opening slots, festival performances and a leg in Australia, we combined the existing branding of the Salvation Tour with the Christian billboard references from the stage. The result was a combination between promotion and protest sign.

The Salvation EP is Black's most experimental, infectiously catchy record to date. It's also a fierce rebuke to religious bigots who have tried to save her from her own desires. To translate this on stage, she wanted to refashion the aesthetics of Jesus billboards, pride protestors and street preachers to serve her own purposes. 

She opened the show with a countdown, which I depicted as a series of podunk roadside billboards. Her backup dancers then approached with protest signs featuring celebratory, snarky and self-referential messages that I worked with her to write and design. This vernacular style was used throughout the performance, in the props, stage visualizers, and even costumes.