Rebecca Black is more than a meme. The pop singer kicked off her Salvation Tour with 19 shows across North America and Europe, various festival headline slots and a summer as Katy Perry’s opening act. I designed props, visualizers and posters for the show.

Aside from being an experimental, endlessly catchy pop record, Black’s Salvation EP is fierce rebuke to religious bigots who would try to save her from her own desires. To translate this on stage, she wanted to refashion the aesthetics of Jesus billboards, pride protestors and street preachers to serve her own purposes. 

I concepted and designed a set of protest signs with celebratory, snarky and self-referential messages, which were used as props for dancers, in stage visualizers and occasionally as costumes.

To promote the latter half of the tour, which included her Lifetimes opening slots, festival performances and a leg in Australia, we combined the existing branding of the Salvation Tour with the Christian billboard references from the stage. The result was a combination between promotion and protest sign.