Visible is a digital-only wireless service. I developed their illustration system, based around the brand’s central graphic element, the emoticon.
Visible’s brand identity was originally designed by Pentagram, and while at Madwell, I helped expand their visual language beyond basic graphic elements. Part of that expansion was developing colorful and playful lifestyle photography.
I came up with visual scenarios, and turned them into detailed storyboards. I worked closely with our photography partner L'Eloi to choose models, wardrobes, and set-pieces, and gave input during the shoots. These are a few of the images I helped create.